About Us

In August 2005 SoftLaw www.softlaw.co.ke setup a concept that had been the dream of its entrepreneurial founders, Genius Executive Centre. The concept that was drawn-up on a Monday, advertised on a Wednesday, and got its first client on a Friday was extremely well received. Genius Executive Centre (GEC), a novel concept in Kenya, provides furnished and serviced office workstations on a flat-monthly fee to its members. GEC notched thirty clients in its first month (a 60% occupancy rate), a remarkable achievement. GEC has never looked back since and remains the market leader.

SoftLaw’s efforts at promoting entrepreneurship through GEC were quickly noticed. GEC was made the subject of a case study by Strathmore Business School in conjuction with IESE university. GEC is also a participating member in the Intellectual Property segment of an Innovation, Entrepreneurship and Intellectual Property training program by the World Bank. GEC was represented as a panelist (as a specialist in non-financial business services) in a business creation programme run by TechnoServe, an international organization that helps entrepreneurs build businesses. GEC also presented a paper at a workshop called Business Incubation Initiatives in Kenya organized by KeKobi. GEC organized a tour of its premises by staff members from the Technology and Business Incubation Facility (TBIF) incubator from Kigali Rwanda. SoftLaw continues to work with entrepreneurs by sourcing financiers for startups, consulting on entrepreneurs business plans, and giving free consulting to GEC members through its Genius Capital and Consulting arm.

Mission Statement: To provide a full package of business support facilities to the start-up entrepreneur.

Our Business Philosophy: Supporting your business